POPAI South Africa Marketing at Retail Awards 2012

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• ENTRY GUIDE
• FAQ
• SAMPLE ENTRY

• AWARDS PRIZEGIVING: OCT 2012
• CLOSING DATE: 3 AUG 2012
  

ABOUT THE POPAI AWARDS

The POPAI Marketing at Retail Awards 2012 will recognise excellence in point-of-purchase advertising displays and in-store communication activity produced and placed between 1st Aug 2011 and 31st July 2012.

There are 13 categories in the main competition covering all aspects of the P-O-P market including digital media in retail (DMiR).

The pinnacle of the competition is the presentation of the Display of the Year Award given to both the best temporary entry and the best permanent entry from all categories.

WHAT CAN BE ENTERED?

• Any display with a production run of 50 units or more (lower run for category 9) designed or manufactured by a South African producer for either an international or domestic customer may be entered. Displays designed or manufactured in South Africa for export are also eligible.
• Entries must have been produced and shipped between 1 August 2011 and 31 July 2012. However, yearly programmes such as automotive campaigns scheduled for the 2012 model year are eligible.

WHO CAN ENTER?

• Any designer or producer of P-O-P material, agencies, brand owners, services companies and retailers.
• The Awards are open to both POPAI members and non-members.

HOW MUCH DOES IT COST TO ENTER?

SINGLE ENTRY FEES

POPAI Members
On-line: R1320.00 excl. VAT per entry

Non-POPAI Members
On-line: R1650.00 excl. VAT per entry

MULTIPLE ENTRY FEES

5-9 entries POPAI Members
Online: R1210.00 excl. VAT per entry

10 or more entries POPAI Members
On-line: R1110.00 excl. VAT per entry

5-9 entries Non-POPAI Members
On-line: R1540.00 excl. VAT per entry

10 or more entries Non-POPAI Members
Online: R1440.00 excl. VAT per entry

JUDGING CRITERIA

All entries are judged against the following criteria:
• Marketing objectives and strategies
• Quality of the case history
• Design
• Construction
• Creativity
• Use of retail space
• Branding
• Communicative value
• Ability to drive sales or meet the objectives set by the client in the brief
• Any other factor the judges determine that make the display stand out against the others in the same category


WHAT ARE THE CATEGORIES?
(13 Categories- See Below)

Product: FMCG

Other FMCG: Permanent (1)
Other FMCG:Temporary (2)
FMCG Tobacco & Liquor: Permanent (3)
FMCG Tobacco & Liquor: Temporary (4)

Product: Non FMCG

Non FMCG: Permanent (5)
Non FMCG: Temporary (6)

Services

All Services: Permanent (7)
All Services: Temporary (8)

Digital Media in Retail (DMIR)

All DMIR: Permanent & Temporary(9)

Emerging / Main Market

Emerging/ Main Market: Permanent (10)
Emerging/ Main Market: Temporary (11)

Overall – Display of the Year (No submission needed)

Display of the Year: All Permanent (12)
Display of the Year: All Temporary (13)

Please be aware that photographs of entries may be used in any POPAI pulbication. Entries will also be placed in the South Africa Creative Gallery - a South Africa resource from POPAI that promotes the best in P-O-P as a benefit to POPAI members.